![]() ![]() The crowded analytics and BI market now includes everything from longtime, large technology players to startups backed by enormous amounts of venture capital. Initially, much of the growth in the modern analytics and BI market was driven by business users, often through small purchases made by individuals or within business units.Īs this market has matured, however, IT has increasingly been driving – with the influence of business users, the expansion of these deployments as a way of broadening the reach of self-service analytics, but in scalable way. The multiyear transition to modern agile and business-led analytics is now mainstream, with double-digit growth meanwhile, spending for traditional BI has been declining since 2015, when Gartner first split these two market segments. Back in 2016, Gartner redesigned the Magic Quadrant for BI and analytics platforms to reflect a new, more modern, user-centric business perspective, compared to the older IT-defined enterprises.
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